What is one advantage of using questionnaires in research?

Study for the AQA A Level Sociology Research Methods Test. Master research design, sampling, and data analysis with interactive quizzes and detailed explanations. Get exam-ready!

Using questionnaires in research offers the significant advantage of being able to collect data quickly and efficiently from a large number of respondents. This is particularly important in social research where gathering insights from a diverse sample can enhance the reliability and generalizability of the findings. Questionnaires can be disseminated to many participants simultaneously, whether through paper forms, online platforms, or telephone interviews, which expedites the data collection process.

By utilizing closed-ended questions, researchers can streamline responses, making it easier to analyze and compare data statistically. This rapid data collection process allows researchers to gather vast amounts of information in a relatively short period, ultimately enabling timely analysis and reporting of results.

While other options touch on different aspects of research methods, such as qualitative data collection or eliminating bias, they do not highlight the efficiency and scalability that questionnaires provide in gathering quantitative data from numerous respondents effectively.

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