In qualitative analysis, what does the term "coding" mean?

The term "coding" in qualitative analysis refers to the process of categorizing data to identify themes and patterns within the information collected. This involves breaking down verbal or textual data into manageable pieces and then assigning labels (codes) to these pieces, which helps in organizing and interpreting the data.

By categorizing the data, researchers can draw connections, recognize recurring motifs, and better understand the insights that emerge from the qualitative research. This process is crucial for the analysis phase, as it allows researchers to move from raw data to meaningful conclusions. Through coding, qualitative data becomes more structured, facilitating deeper analysis and enabling researchers to effectively communicate their findings.